Last week, I presented a personal branding workshop to the members of the National Society of Hispanic MBAs San Jose and San Francisco chapters. The attendees were very engaged in the self-exploratory activities I offered and they all walked away with both their Unique Value Propositions drafted and their “brag bites” (thanks to Peggy Klaus!) written down too. More importantly, several of the audience members took me up on the chance to stand up in front of the group and introduce themselves using their new branding. We heard not boring, make-me-yawn introductions at that point–instead we heard authentic, memorable, differentiated words told in a story-like, conversational way. The slides are available here–just click the NSHMBA logo to get the pdf. If you, your employee affinity group, marketing staff or any other professional association needs to create or update your personal, product or corporate branding, please let me know.
Archive for the ‘NSHMBA’ Category
In one week, the San Jose chapter will host a unique professional development event called, “You, the Brand.” Cisco Systems, a strong supporter of NSHMBA San Jose, will provide the facility for what promises to be a memorable evening of activities and actionable tips. I’m delighted to be the speaker for the evening.
Here’s the chapter’s description of the event and how to register. You can attend whether or not you’re a NSHMBA member. If you not yet a NSHMBA member, you’ll want to be when you join us!
What is unique about you?
In today’s environment it is more important than ever to develop a compelling personal branding campaign to improve your marketability and increase your earning potential. Mark your calendars for Thursday, June 10th to hear from a distinguished NSHMBA member, Graciela Tiscareno-Sato, speak on the importance of personal branding.
Ms. Tiscareno-Sato who was recently awarded the “Entrepreneur of the Year” award from LATINA Style Magazine, is the Principal and Founder of Gracefully Global, a communications excellence firm, as well as an educational advocate and consultant. Ms. Tiscareno-Sato has also served as an officer and aircraft navigator on board the U.S. Air Force’s KC-135 refueling jet.
Don’t miss this opportunity to learn how to use your unique attributes to distinguish yourself from the pack and manage your brand to achieve success! Register Today!
Location: Cisco Systems Building 30, 707 Tasman Dr., Milpitas, CA
Thursday, June 10, 2010
6:30 – 7:00 Networking
7:00 - 8:00 Presentation
8:00 - 8:30 Networking
My feature article in the Fall 2009 issue of Hispanic MBA Magazine has been published! It was distributed at the National Society of Hispanic MBAs conference in Minneapolis in October. It generated lots of buzz about the innovators, innovations, organizations featured in the article.
Action is underway to publish a book featuring the professionals featured in this piece. Please send an email to me at email@example.com if:
- You are (or know) someone that I could interview for the book (must be directly involved in creating, launching, funding or using real innovations in the new green economy)
- You want to keep up on the progress towards the book deal
- You want me to speak to your organization about the fascinating people and compelling innovations featured in the article.
Thanks for your interest in this topic, the article and the book-to-be.