In a recent Huffington Post article, I explored the implications of a Cone Communications study when marketing to various Latino market segments. I’d love to hear comments, especially from those actively marketing green products, services, organizations to different U.S. Latino market segments.
Posts Tagged ‘green business’
This post first appeared in the Huffington Post. I was inspired to write it by the hype and bad reporting that flooded the American media after the sudden bankruptcy of Solyndra, located just a few miles from my home in the San Francisco east bay. It’s intended to open eyes to the tremendous opportunities that exist, across many industry sectors, for those courageous change agents who will apply their talent and energy to improving on the status quo. Enjoy “A Teaching Moment About the Green Economy”! Don’t forget to leave a comment there at HuffPost!
My feature article in the Fall 2009 issue of Hispanic MBA Magazine has been published! It was distributed at the National Society of Hispanic MBAs conference in Minneapolis in October. It generated lots of buzz about the innovators, innovations, organizations featured in the article.
Action is underway to publish a book featuring the professionals featured in this piece. Please send an email to me at email@example.com if:
- You are (or know) someone that I could interview for the book (must be directly involved in creating, launching, funding or using real innovations in the new green economy)
- You want to keep up on the progress towards the book deal
- You want me to speak to your organization about the fascinating people and compelling innovations featured in the article.
Thanks for your interest in this topic, the article and the book-to-be.