In a recent Huffington Post article, I explored the implications of a Cone Communications study when marketing to various Latino market segments. I’d love to hear comments, especially from those actively marketing green products, services, organizations to different U.S. Latino market segments.
Posts Tagged ‘Latino’
Are You Effectively Reaching Skeptical Latinos with Your Green Marketing?
Sunday, May 20th, 2012Celebrating Latino Entrepreneurs in Global Elite Start-up Contest
Monday, November 28th, 2011As I reflected this past holiday weekend about the incredible year that 2011 has been for me and my family, I was struck by one thought: the most important gift resulting from my book launch, my speaking engagements and the many networking events I have attended around the nation, has been the opportunity to meet some tremendously interesting and accomplished people. Two of the most interesting are featured here, in an article I contributed to the Huffington Post. Titled “Latino Engineers Selected Among Global Elite Startups,” it celebrates a key accomplishment of the Martinez brothers of San Francisco. In a country spewing negative images of Latinos, these two engineers are shining bright. They, like so many others, are taking time to mentor high school students who need to see positive role models. They are an example for us all, plus they’re a couple of really fun people I am happy to call my friends. Enjoy!
A Teaching Moment About the Green Economy
Wednesday, October 26th, 2011This post first appeared in the Huffington Post. I was inspired to write it by the hype and bad reporting that flooded the American media after the sudden bankruptcy of Solyndra, located just a few miles from my home in the San Francisco east bay. It’s intended to open eyes to the tremendous opportunities that exist, across many industry sectors, for those courageous change agents who will apply their talent and energy to improving on the status quo. Enjoy “A Teaching Moment About the Green Economy”! Don’t forget to leave a comment there at HuffPost!
