In a recent Huffington Post article, I explored the implications of a Cone Communications study when marketing to various Latino market segments. I’d love to hear comments, especially from those actively marketing green products, services, organizations to different U.S. Latino market segments.
Posts Tagged ‘Latino entrepreneur’
As I reflected this past holiday weekend about the incredible year that 2011 has been for me and my family, I was struck by one thought: the most important gift resulting from my book launch, my speaking engagements and the many networking events I have attended around the nation, has been the opportunity to meet some tremendously interesting and accomplished people. Two of the most interesting are featured here, in an article I contributed to the Huffington Post. Titled “Latino Engineers Selected Among Global Elite Startups,” it celebrates a key accomplishment of the Martinez brothers of San Francisco. In a country spewing negative images of Latinos, these two engineers are shining bright. They, like so many others, are taking time to mentor high school students who need to see positive role models. They are an example for us all, plus they’re a couple of really fun people I am happy to call my friends. Enjoy!
On May 15, 2010, author Frank Carbajal’s vision to gather prominent Latinos and Latinas to strategize for the next decade, was realized. The culmination of months of planning and pitching were at last finished and the Summit began. This event was a partnership between Frank, Hispanic-Net and Gracefully Global.
My role was two fold: all marketing messaging and media relations work ahead of the event to promote it and sell it out (which we did!) and panel moderator during the event.
150 people gathered at the Quadrus Conference Center in Menlo Park for the Inaugural Silicon Valley Latino Leadership Summit. I moderated the panel titled, “Latinos Leading with a 2020 Vision” which contained CEOs, a professor and two venture capitalists. We heard presentations from Professor Federico Subervi, author of The Mass Media and Latino Politics, from Dr. Robert Rodriguez, author of Latino Talent and Margarita Quihuis, Chairman of Hispanic-Net. Our keynote speaker was Rafael Anchia, Texas State Senator who some call the “Latino Obama” because he is a rising political star and a true stateman.
For those who missed this year’s summit, don’t worry–planning has already started for the 2011 Summit. To get an idea of what you missed, including the very relevant questions fielded by the panelists, please visit the SVLLS site. This will be the primary site for testimonials from those who attended, photos and videos of the day’s activities, and information for subsequent Summits in the Silicon Valley.