Category Archives: Green Economy

Are You Effectively Reaching Skeptical Latinos with Your Green Marketing?

Posted on May 20, 2012 by grace

In a recent Huffington Post article, I explored the implications of a Cone Communications study when marketing to various Latino market segments. I’d love to hear comments, especially from those actively marketing green products, services, organizations to different U.S. Latino … Continue reading →

Posted in Green Economy | Tagged entrepreneurship, green business, green marketing, greenwash, Hispanic marketing, Latina, Latino, Latino entrepreneur, Latino entrepreneurship, skeptic, sustainable brandsd, sustainable business | Leave a comment

A Teaching Moment About the Green Economy

Posted on October 26, 2011 by grace

This post first appeared in the Huffington Post. I was inspired to write it by the hype and bad reporting that flooded the American media after the sudden bankruptcy of Solyndra, located just a few miles from my home in … Continue reading →

Posted in Green Economy | Tagged entrepreneur, environmental sustainability, green business, green economy, green jobs, Hispanic, Latino, Latino entrepreneurs, Latino leadership, Latinos in green | Leave a comment

Category Archives: Green Economy

Are You Effectively Reaching Skeptical Latinos with Your Green Marketing?

A Teaching Moment About the Green Economy

BUY “Good Night Captain Mama” at Amazon

Pick My Brain about Publishing and Becoming a Speaker

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