Tag Archives: green business

Are You Effectively Reaching Skeptical Latinos with Your Green Marketing?

Posted on May 20, 2012 by grace

In a recent Huffington Post article, I explored the implications of a Cone Communications study when marketing to various Latino market segments. I’d love to hear comments, especially from those actively marketing green products, services, organizations to different U.S. Latino … Continue reading →

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A Teaching Moment About the Green Economy

Posted on October 26, 2011 by grace

This post first appeared in the Huffington Post. I was inspired to write it by the hype and bad reporting that flooded the American media after the sudden bankruptcy of Solyndra, located just a few miles from my home in … Continue reading →

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The Greening of America: Hispanic Environmental Advocates Take the Lead

Posted on October 18, 2009 by grace

My feature article in the Fall 2009 issue of Hispanic MBA Magazine has been published! It was distributed at the National Society of Hispanic MBAs conference in Minneapolis in October. It generated lots of buzz about the innovators, innovations, organizations … Continue reading →

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