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Are You Effectively Reaching Skeptical Latinos with Your Green Marketing?
In a recent Huffington Post article, I explored the implications of a Cone Communications study when marketing to various Latino market segments. I’d love to hear comments, especially from those actively marketing green products, services, organizations to different U.S. Latino … Continue reading
Celebrating Latino Entrepreneurs in Global Elite Start-up Contest
As I reflected this past holiday weekend about the incredible year that 2011 has been for me and my family, I was struck by one thought: the most important gift resulting from my book launch, my speaking engagements and the … Continue reading
Mission Successful: The Inaugural Silicon Valley Latino Leadership Summit
On May 15, 2010, author Frank Carbajal’s vision to gather prominent Latinos and Latinas to strategize for the next decade, was realized. The culmination of months of planning and pitching were at last finished and the Summit began. This event … Continue reading